Make sure you make a profit, or at least break even whenever you run a promotional event.
When costing an event you need to make sure:
- you know exactly what the total costs of the event will be
- how much extra sales will you need to take to break even
- that the event will be feasible in terms of costs and extra effort involved
- that you review the event's success with regards to profitability and opinion of your customers
We have provided this Promotional Activity Costing Sheet to help you.
