This is the third year following a massive campaign in the UK to tackle binge drinking among young adults - ‘Why let good times go bad?’. The aim is to change people's attitude towards binge drinking and reduce the number of drunkenness among 18-24 year olds.
The "Why let the good times go bad?" campaign is an example of how the industry and the government can work together to make positive changes in young adults' attitudes and behaviour.
Admiral Taverns is proud to be one of more than 50 companies from across the industry supporting this important campaign. A key component of success is achieving behavioural changes through coverage that reaches the target audience directly before, during and after their night out. Our active support helps amplify the campaign's messages through pub promotion.
Watch out for the "Why let the good times go bad?" campaign rolling out. You can help to make this campaign even more successful than the first two years by getting behind it and making your customers aware of the campaign. Encourage them to find out more by texting GOODTIMES to 87078 or visiting www.facebook.com/goodtimes. If you would like more information about Drinkaware and its campaigns visit www.drinkaware.co.uk
