The Social Responsibility Standards have been compiled in partnership with the government and other agencies to draw together existing good practice and advice into a set of standards. They are provided to assist businesses involved with the production and sale of alcohol in promoting the broader social responsibilities that go with alcohol.
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In all commercial activities:
To promote responsible drinking and the Sensible Drinking Message
To avoid any actions that encourage or condone illegal, irresponsible or immoderate drinking such as drunkenness, drink driving or drinking in inappropriate circumstances
To take all reasonable precautions to ensure people under the legal purchase age cannot buy or obtain alcoholic drinks
To avoid any forms of marketing or promotion which have particular appeal to young people under the age of 18, in both content and context
To avoid any association with violent, aggressive, dangerous, illegal or anti-social behaviour
To make the alcoholic nature of their products clear and avoid confusion with non-alcoholic drinks
To avoid any suggestion that drinking alcohol can enhance social, sexual,physical, mental, financial or sporting performance or conversely that a decision not to drink may have the reverse effect
To ensure their staff and those of companies acting on their behalf are fully aware of the Standards and are trained in their application in their own areas on responsibilty
To ensure that all company policies work to support these standards
