Graphic Version | font size A A A

Admiral Taverns

FANTASTIC FREE POS KITS FOR BURGER & A BUD PROMOTION!

FIND OUT MORE

Drinks

Home > Drinks > Merchandising > Optics

“"We are delighted with the services provided for menus" - as the licensees did not have access to the website, the Food Team produced their menu online for them and had them printed and delivered to their pub.”

Mrs Shaun Rogers, Licensee
More Testimonials...

Optics

You should divide your range into three sections:
1)products that create excitement through news, difference, specialism or premiumisation
eg: Morgans Spiced, Jamesons, Tequila, Sambucca, Smirnoff Black, Bombay Sapphire, Glenmorangie, Glenfiddich, Laphroig, Johnnie Walker, Black Label, Jagermeister
2)high volume core products that drive sales through strong consumer demand
eg: Southern Comfort, Jack Daniels, Bacardi, Smirnoff, Gordons Gin, Bells Whisky, Famous Grouse Whisky, Captain Morgan, Baileys, Courvoisier, Archers, Malibu, Pimm’s
3)products that you need to stock but don’t need to feature, consumers of these products will ask for them
eg: Martini Bianco, Cockburns Port, Tia Maria, Harveys Bristol Cream, Cinzano, Martini Bianco, Martini Rosso, Campari, Pernod, Cointeau, Disaronni Amaretto, Drambuie, Aftershock Red, Apple Sourz

Eye level is the buy level- you have 3 seconds to attract someone’s attention

If your optic display is too long, customers will become confused

If you take a line of optics 10 bottles long, the customer will focus on bottles 5 & 6 which are in the middle

The majority of customers will look left to right

In a display of 4 bottles, the one of the left will be strong but the right one will be the strongest- think about reading a book

Display 2 groups of bottles rather than a continuous line, remembering the strongest positions are at the end of the groups

Allocate space according to volume of sales

Colours play an important role in merchandising, the warmer the colour eg: red/ orange the greater degree of attraction

Give more space to more profitable items

Products in high demand need the least important position

Do you want to run an Admiral Tavern your way?
If you do, then click here to find out more.

Copyright:	Admiral Taverns 2010
Site:	http://www.mypubfood.co.uk/
Page:	http://www.mypubfood.co.uk/home/drinks/merchandising/optics