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Display Fridges

EXCITE- top shelf/ eye line, drive visibility and sales (high margins)
eg: Corona, Jacques
CORE- middle shelf, high turnover eg: Becks, Magners
MAINTAIN- bottom shelf, consumer recall eg: Budweiser, Newcastle Brown Ale, Holsten Pils

  • Check the temperature is correct at 2-5°C
  • Make sure that you leave stock in the fridge for long enough to chill down thoroughly 4-6 hours
  • Make sure fridge doors are closed properly at all times when not in use
  • Stock a range of products that is in demand from your customers and aimed at customers you would like to attract
  • Stock some well known brands for new customers so that they see recognisable products

  • Display products in blocks of at least three not just in one or two lines
  • Bottles should not be damaged in any way including labels
  • Labels should all be facing the front
  • Make sure that when you are stocking your fridges that you follow
  • FIFO ie: the products that have the shortest life are at the front
  • Clean the display window of your fridge daily to maximise the impact of your products

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