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““It worked and was really fast with a professional outcome; I was surprised how fast it was from creating to delivery and the quality was spot on.” – Steve created his own posters using our new Print Creator.”

Steve Sant, Licensee - Horse & Jockey, Ludlow
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Merchandising Your Bar

70% of buying decisions are made at point of purchase- make sure that you aren't losing sales from a poorly merchandised bar. You can increase your product sales 10-35%

Ensure that there is a clear, unobstructed route for customers to get to the bar, if possible keep an area of the bar free from stools.

Don’t place gaming machines or TVs so that they prevent access to the bar or obstruct your merchandising, these will have an adverse effect on you sales.

Make sure there is enough lighting and it works.

Remember to use hotspots well and most importantly that everything is CLEAN!
Arrival point
Eye level
Right side of field of vision
Optic rail
Above the till
Beside- to right of till
Back bar counter
Front bar counter
Top bottle shelf

You don’t have to use all of your fonts, some can be dummies to increase the impact of your bar

Position soft drinks away from draught alcohol fonts

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